Internet Privacy Policy

Auerswald GmbH & Co. KG (AUERSWALD) takes the privacy of your personal data very seriously. We process personal data collected when our website is visited with due regard for the applicable privacy regulations. We will neither publish nor share your data with a third party without authorisation.

In the following, we explain what data we collect when you visit our website and exactly how it is used:

01. Data collection and processing during access over the Internet
02. Usage and dissemination of personal data
03. Consent to further usage
04. Security
05. Cookies
06. Links to websites of other providers
07. Right to information and contact data
08. Acceptance, validity and accuracy of the privacy policy
09. Google Analytics
10. Reach analysis
11. Social media
12. Clever Ideas

01. Data collection and processing during access over the Internet

When you visit our website, our web servers store every access in a log file. The following data is collected and stored:

– IP address of the requesting computer
– Date and time of access
– URL of the retrieved file
– Notification whether the retrieval was successful
– Transferred data quantity
– Identification data of the browser used
– Website from which access is obtained

This data is processed for the purpose of enabling use of the website (connection set-up), system security, technical administration of the network infrastructure as well as optimising the website. The IP address is only evaluated by AUERSWALD in the event of attacks on the network infrastructure.

Personal user profiles are not created. The German Telemedia Act (TMG) permits the use of user profiles under a pseudonym in accordance with Section 15 (3) TMG, provided the user does not object to this. Should we make use of this option on our website, we will notify you of your right of objection in the corresponding sections.

Apart from the cases specified above, personal data is not processed unless you explicitly consent to further usage.

02. Usage and dissemination of personal data

our personal data will only ever used for the specified purposes and to the extent necessary for such purposes.

Personal data is only transmitted to government institutions and authorities within the framework of mandatory national legislation or where dissemination is necessary to enable legal action or prosecution in the event of attacks on our network infrastructure. There is no dissemination to third parties for other purposes.

03. Consent to further usage

The use of certain services on our website, such as the partner area or the Upgrade Center, requires prior registration and further processing of personal data, e.g. long-term storage of e-mail addresses, user identifications and passwords. Said data is only used if you transmit it to us and have consented to usage in advance.

If you enter your address data on our website, it will only be used for the specified purpose (e.g. ordering information, unblocking codes, seminar registration, repairs processing). There is no dissemination to third parties.

04. Security

AUERSWALD uses technical and organisational security measures to protect your personal data managed by us from accidental or intentional manipulation, loss, deletion or being accessed by unauthorised persons. Our security measures are continuously improved in accordance with technological developments.

05. Cookies

Generally speaking, we do not use cookies on our website. Cookies that deposit data in the memory of your browser for technical session control are only used by way of exception. This data is deleted when you close your browser.

Should we wish to store personal data in a cookie by way of exception, e.g. user identification, you will be specifically informed.

Needless to say, you can also view our website without cookies. However, most browsers accept cookies automatically. You can prevent the storage of cookies by defining this in your browser settings. The non-acceptance of cookies can lead to functional limitations of our website.

06. Links to websites of other providers and suppliers

Our website may include links to websites of other providers and suppliers. We would like to point out that this privacy policy applies exclusively to the AUERSWALD website. We have no influence on or control over whether other providers and suppliers comply with the applicable privacy regulations. Therefore, we cannot assume any responsibility for the content of other websites.

07. Right to information and contact data

You have a right to access information regarding the personal data held about you and a right to rectify incorrect data, block it or have it deleted.

If you are registered as a user with individual AUERSWALD services, we will sometimes offer you the option of inspecting the data yourself and, where appropriate, deleting or amending it.

If you would like information about your personal data or for it to be deleted or corrected, or have further questions regarding the usage of your personal data sent to us, please contact:

Mr Rainer Josel
Auerswald GmbH & Co. KG
Vor den Grashöfen 1
38162 Cremlingen
Telefon +49 5306 9200-330

Should you wish to contact us by e-mail, please note that the content of unencrypted e-mails can be viewed by third parties. We therefore recommend sending confidential information encrypted or by post.

08. Acceptance, validity and accuracy of the privacy policy

By using our website, you consent to the data usage described above. The privacy policy is currently valid and dated 10/06/2008.

Due to further development of our website or the implementation of new technologies, it may become necessary to amend this privacy policy. AUERSWALD reserves the right to amend the privacy policy at any time with future effect. We recommend that you re-read the current privacy policy from time to time.

09. Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and facilitate the analysis of your use of the website. The information regarding your use of this website generated by the cookie is normally sent to a Google server in the USA and stored there. However, in the event of IP anonymisation being activated on this website, your IP address will be shortened beforehand by Google in Member States of the European Union or in other Contracting States of the Agreement of the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. Please note that Google Analytics has been extended to include the "gat._anonymizeIp();" code on our website to ensure the anonymous registration of IP addresses (so-called IP masking). Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activities and render further services associated with website use and internet use to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be pooled with other Google data. You can prevent the storage of cookies with a corresponding setting in your browser software. However, please note that in this case you might not be able to use all functions of this website to their full extent. Furthermore, you can prevent the storage of data generated by the cookies and related to your use of the website (including your IP address) on Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under this link.

The Google Analytics tracking code implemented on this website supports display advertising. Remarketing is activated on this website in the context of Google Analytics for display advertising. AUERSWALD advertisements are displayed on websites by third-party providers, including Google. AUERSWALD's third-party providers, including Google, use cookies. The combined use of initial provider cookies (e.g. Google Analytics cookies) and third-party provider cookies (e.g. DoubleClick cookies) permits targeted advertisement positioning, optimisation and delivery based on your previous visits to this website. You can disable Google Analytics for display advertising with the Google Ad Preferences Manager and customise advertisements in the Google Display Network.

The following Google AdWords functions are used on this website:
•    Remarketing
•    Interest categories
•    Similar target groups
•    Other kinds of interest-related advertising

We use these Google AdWords functions to reach out to visitors of this website on websites of third-party providers or Internet users with specific interest profiles based on their Internet use. We do not collect any personal information with our cookies, remarketing lists or other anonymous IDs.

You can opt out of the collection and use of your IP address by Google Analytics with future effect at any time.

10. Reach analysis

Products and services of WiredMinds AG ( are used on this website for marketing and optimisation purposes. In the course of this, data is collected, processed and stored on the basis of which usage profiles are created under a pseudonym. Wherever possible and suitable, the usage profiles are made completely anonymous. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor's Internet browser and serve to recognise the Internet browser. The collected data, which may also contain personal data, is transmitted to WiredMinds or is collected by WiredMinds directly. WiredMinds is authorised to use information left behind by visits to the website to create anonymous usage profiles. The data collected in the process will not be used without the explicit consent of the person concerned to identify visitors of this website personally and it will not be pooled with personal data belonging to the carrier of the pseudonym. Should IP addresses be collected, they will be made anonymous immediately following collection with the deletion of the last number block. Data collection, processing and storage can be opted out of with future effect at any time. Exclusion from website tracking

11. Social Media


The XING Share button is used on this website. When accessing this website, a connection to the servers of XING AG ("XING") via your browser will quickly be established, via which the XING Share button functions (particularly the calculation/display of the counter value) are provided. XING does not store any of your personal data when this website is accessed. In particular, XING does not store any IP addresses. There is also no evaluation of your usage behaviour via the use of cookies in connection with the XING Share button. You can access the current privacy information regarding the XING Share button and additional information on this website:


Twitter functions are integrated on our website. These functions are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the "Retweet" function, the websites visited by you will be linked to your Twitter account and disclosed to other users. As a result, data such as IP address, browser type, accessed domain, websites visited, mobile phone provider, device and application IDs and search terms — among other things — will be sent to Twitter. Please note that, as the provider of the website, we do not receive any information regarding the content of the data transmitted or its use by Twitter. Due to continuous updating of the Twitter privacy policy, we refer to the latest version under ( You can change your privacy settings on Twitter in your account settings under


Our website uses social plugins (plugins) of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are recognisable by one of the Facebook logos (white "f" on a blue tile or a "thumbs up" icon) or are labelled with the phrase "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here:

When you access a page on our website that has such a plugin, your browser will establish a direct connection with the Facebook servers. The content of the plugin is sent directly to your browser by Facebook and integrated into the website by it. As a result, we have no influence on the volume of data that Facebook collects by means of this plugin and will therefore inform you on the basis of the information available.

With the integration of the plugin, Facebook is informed that you accessed the corresponding page of our website. Should you be logged into Facebook, Facebook can assign the visit to your Facebook account. When you interact with the plugins, e.g. by clicking on the Like button or making a comment, the corresponding information will be sent directly to Facebook by your browser and stored there. Should you not be a Facebook user, there is still the possibility that Facebook will identify and store your IP address.

To find out more about the purpose and extent of data collection and further processing and usage of the data by Facebook as well as your rights in this regard and settings options to protect your privacy, please read the Facebook privacy notice:

Should you be a Facebook user and not wish Facebook to collect data about you via our website and link it to your membership data stored on Facebook, you must log out of Facebook before visiting our website.

It is also possible to block Facebook social plugins with add-ons for your browser, e.g. with "Facebook Blocker".

Google +1/YouTube

Our website uses may use the "+1" button of the social network Google Plus, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). The button can be identified by the "+1" icon on a white or coloured background. You can publish information worldwide using the Google +1 button. With the Google +1 button, you and other users receive personalised content from Google and its partners. Google stores both the information that you have provided for +1 content and information on the page you have viewed when clicking on +1. Your +1 may be shown in Google services together with your profile name and photo, such as in search results or in your Google profile, or in other places on websites and advertisements online. Google records information on your +1 activities in order to improve Google services for you and others. In order to use the Google +1 button, you need a globally visible, public Google profile that must at least contain the name selected for the profile. This name will be used in all Google services. In some cases, this name can also replace another name that you have used when sharing content via your Google account.

The identity of your Google profile may be shown to users who know your e-mail address or have other identifying information about you. In addition to the usage purposes explained in the above, the information provided by you will be used in accordance with the applicable Google privacy regulations ( Google may publish collected statistics on the +1 activities of users and/or share these statistics with our users and partners, such as publishers, advertisers or linked websites.

VVarious pages of our website contain so-called embedded videos on YouTube. AUERSWALD only enables the connection to YouTube. YouTube is a service of Google Inc. To learn more about the purpose and extent of data collection and usage by Google, as well as your rights and settings options for your privacy as a YouTube customer, please read the YouTube privacy notice (

12. Clever Ideas

Our platform Clever Ideas uses UserVoice software, which is provided and operated by UserVoice Inc. 121 2nd St, Fl 4, San Francisco, CA 94105. AUERSWALD will only use the stored information (login and e-mail address) to operate the platform and will not share it with third parties under any circumstances. To learn more about the purpose and extent of data collection and further processing and usage of the data by UserVoice, as well as your rights in this regard and settings options to protect your privacy, please read the software supplier's privacy notice, which is consistent with European privacy legislation.


Last updated: 05/2015